Brent Belch wasn’t feeling well. He knew he had to change his lifestyle if he was going to get where he planned. No, Belch’s physical health was in excellent condition. But his job health was a different story – and a different kind of C.P.R. changed his outlook.
Belch decided to buy and open a C.P.R. (Cell Phone Repair) franchise in Charlotte. Initially, he only wanted a “passive investment” in the franchise – typically a single unit and easier to manage. But he saw a bigger opportunity for the company.
“This is one of the fastest growing industries out there,” said Belch. “As a matter of fact, a recent study found that there are now more cell phone devices in the U.S. than toothbrushes – that’s astonishing potential.”
Seeing that potential pushed him to not only open one store, but to buy the franchise’s area development rights for western North Carolina. He has plans to open up to 25 additional outlets across the region over time. C.P.R., based inCleveland OH., is the most widely known and respected cell phone and electronics repair company in the industry.
The move breathed life back into Belch, who had found himself displaced from a mortgage insurance company after 32 years as a national accounts group manager due to changes in the marketplace.
Belch was self-admittedly “bored to tears” and, armed with a career’s worth of working business knowledge, knew he wanted to find a new opportunity. He performed some research online into business opportunities, but was quickly “overwhelmed and frustrated” with the search process yielding poor results.
Through a stroke of good fortune however, Belch’s wife remembered a television commercial for a business touting the prospects of self-employment through franchise ownership. After some online research, he found and contacted Mike Hall, owner of FranNet Carolina.
With its services free to their clients, FranNet works with prospective entrepreneurs to aid in their search for a franchise business and to sort through the plethora of information available and steps necessary. Working through Hall, Belch first took a personal franchise assessment, a sort of personality test of his business acumen. The assessment looks at a person from many angles, and focuses on their buyer motive, risk tolerance and financial background. These attributes are combined with what the company has learned in the marketplace over the 25-plus years it’s been in business. Using the assessment results and after a several face to face meetings, Hall matched Belch’s personal profile with a handful of different franchise companies that aligned with his strengths and goals.
“We met three different times for about two hours apiece reviewing opportunities,” recalled Belch. “Way more than a franchise consultant, Mike quickly became more of my ‘business partner’ through the process – sharing the good, the bad and the ugly of the process. I could not have done this without him.”
After performing research on each of the concepts, Belch began to focus on C.P.R. due to its potential and relative infancy as a franchise. “It’s such a fragmented market and C.P.R. is set to boom,” said Belch. “I didn’t really want a franchise-in-a-box. I wanted to grow with my business.”
Belch is not alone in following his business-owning aspirations. According to the International Franchising Association, the governing body for all franchises, nearly 14,000 franchise outlets will be added this year across the country. That will pump an additional $37 billion into the nation’s economy.
“Brent was a perfect candidate for business ownership,” said Hall. “He had the experience, the desire and most importantly, the vision to see an opportunity like C.P.R. and run with it. He’s going to be a super-star in that franchise.
Belch credited Hall for turning his tears of boredom, to tears of self-employment joy. It was just the kind of C.P.R. that Belch needed to get his business ticker humming again.
For information on the many franchise opportunities available through FranNet, contact Mike Hall through our online contact form.